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Five Ways Engaging Research Can Engage Your Business

The New Year is provides a great opportunity to take stock of the past year while simultaneously looking forward to business goals for 2012.  Almost all business goals, at their core, relate back to engagement; customer engagement, employee engagement , and market engagement .  There are many ways to engage, and while research isn’t the only method of engagement, it can be an important and effective method.  Here are five ways to kick start the year through engaging research. Engage your Customers:  Engaging research provides an [...]

Not All Online Sample is Created Equal: Tips for Purchasing Online Market Sample

When reviewing responses from online sample vendors, one of the best measures of panel quality is response rates. High response rates usually mean the panel is well managed on a variety of fronts: quality recruit sources, an incentive program that includes both intrinsic and extrinsic elements, optimal frequency of project invites, and a good survey experience.

Vision Critical announces integrated online survey and forum tools

Vision Critical announces integrated online survey and forum tools available through unlimited software as a service model Firefly Surveys offers enhanced web-based research tools enabling companies to conduct holistic research for better and faster decision making   VANCOUVER, B.C. – Nov. 8, 2011 - Leading global research technology firm Vision Critical today introduced Firefly Surveys, a powerful suite of market research tools that seamlessly integrate quantitative survey capabilities and qualitative discussion forum functionalities as a web-based service.  Firefly Surveys embraces an unlimited on-demand subscription model [...]

The Importance of Research

Organizations of every size and type need research.   For many companies, market research is the last thing on the "to do" list and is typically done in a one-off reactive fashion, with little planning or expertise. However, market research, regardless of the size of company, should be an essential part of business planning. Successful businesses conduct research on a continual basis to keep up with market trends and to maintain a competitive edge.

Firefly and the Online Research Revolution

The Internet has changed our lives in innumerable ways, largely for the good and immeasurably for the new and unimagined. The Internet has changed every industry and a burst of new, previously unthought-of industries has emerged.   Market research is no exception. The research industry has undergone a veritable revolution due to online research. Why? The Internet allows us to collect data faster and cheaper. It has changed the way we design surveys by enabling us to seamlessly show visual cues. It enables us to engage people in the research process. It has broken open the black box which used to be the domain of the research industry and let the client inside.