Integrating Surveys and Forums
More than just surveys. Firefly integrates discussion forums with intuitive online surveys to help answer the “whats” AND the “whys”.
While you can conduct online surveys and forums independently, the real power of these two research methods comes when they are combined. Firefly’s suite of web-based ad hoc research tools, enable companies to design and link related online surveys and forums, provide respondents with a seamless research experience, and give analysts integrated data for better reporting and insights.
Workflow Integration
An intuitive dashboard of research tools enables marketers to quickly and easily set up online surveys and forums that are tightly integrated. Integrated online surveys and forums have a consistent, customized look and an easy authoring process for sending a participant from the online survey directly into an online discussion forum. Most importantly, without any additional steps, contextual and statistical data are linked on the back end for better analysis and reporting.
Integrated Participant Experience
With a tightly integrated experience, a natural flow occurs when moving from the one-to-one atmosphere of the survey to a social media inspired group atmosphere of the online forum. Respondents feel like they are still within the same environment resulting in higher response rates and more actionable data.
Integrated Data
Firefly is the only web-based ad hoc research tool that links statistical data and contextual data for streamlined analysis and a faster route to insights. Data points can be sorted and filtered by any data points including any appended customer information.
