Integrated Market Research

Enhance your research by combining customer conversations with your survey data.

This isn’t about determining if your product should be blue or black but going deeper to validate and give defensible evidence to support business decisions, marketing programs, campaigns, and initiatives.

Seamlessly stream respondents from an online survey to an online discussion forum

Firefly Surveys and Firefly Forums combine to give you the only online market research tool that allows you to integrate the “whats” of statistical online survey data with the “whys” of tone and emotion of respondents.

As part of your survey authoring flow, Firefly Surveys enables you to redirect survey participants into a forum as easily as adding a question to the survey. The data is all integrated for a holistic view of the issues.

  1. Create consistent branded experiences in your surveys and forums
  2. Insert Images in surveys and forums for greater engagement
  3. Seamlessly stream people from a survey into a forum
  4. Link your survey and forum data for better analysis and insights