On the Fly Reporting
The responses are in. Now what?
Most people aren’t statisticians so interpreting survey data and forum feedback in raw form can be an intimidating exercise. The effectiveness of your project will depend on how well you can translate the raw data into real business insight and actionable outcomes for your critical business decisions.
On-the-“Fly” reporting to get you the information you need from your online market research project
- Automatic logic Reporting accommodates all aspects of your online survey design, including question type, logic used for routing through your survey, randomization, and rotation of answers, and subgroups. You can dive right into the results while still collecting your data or when you have all data collected. Set up report templates while authoring your survey.
- Do it Yourself Firefly Surveys makes reporting easy with web-based do-it-yourself reporting tools Select how you want your data sliced, reorder the questions, merge answer categories, rename columns, flip between views of counts or percentages, even export comments to create word clouds — all in a click.
- Data Profiles Tag the data points important to your analysis and have these flow through your whole research project. Upload additional customer information as part of your lists and use this information as part of your reporting.
- Share real-time reporting Firefly Surveys’ real-time reporting lets you see top-line results as they stream in. Keep your stakeholders informed by sharing reports via the web all in real time. Need more advanced analysis? Easily export to Excel and SPSS for further analysis and charting.
Reporting on contextual information from your discussion forums is just as easy but requires a slightly different approach. Discussion forums contain a wealth of information in the form of quotes. With Firefly Forums, simply select the quotes you want to use in your reporting while you are managing the forum. Filter quotes based on your survey data, screening data or appended customer information, finding the similarities and differences among different types of participants by examining their comments. Export some or all comments to any word cloud software for a visual representation of your themes. Provide a profile of the average customer or different customer types complete with quotes to better understand your key constituents.
