Best Practices

  • Best Practices for Combining Surveys and Forums (PDF)
    While you can conduct online surveys and forums independently, the real power of these two research methods comes through when they are combined. Combining online surveys and forums into an integrated research project gives you answers to both the “whats AND the “whys” of a question resulting in a more holistic view of your business issues.
  • Tips for Moderating and Encouraging Discussions in Online Forums (PDF)
    You don’t need to be a professional focus group moderator to run a discussion forum. However, as moderator, you set the tone and it’s your job to foster an environment for active participation and encourage discussion to get the information you need.