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Designing Surveys and Forums

Designing Surveys and Forums

The design of your survey and/or forum can make or break your market research project.

Take too simplistic an approach to conducting an online survey and you risk not getting the answers you need.  Make an online forum too complex or too broad and your customers won’t engage.

Firefly Surveys’ natural, intuitive design tools let you get down to the business of online research as quickly as possible

Get started

Online Surveys

Start typing your questions just like you would in Word, so you can set down your thoughts straight away without having to specify each question type and answer choice up front.

By anticipating the type of question you may be trying to ask, Firefly Surveys’ intuitive interface will help you shape your online survey as you go. Your edits are automatically saved while storing previous versions for easy reference and roll-back allowing you to easily reinstate deleted questions from an earlier version.

Online Forums

Getting started is as easy as typing your information on your topic for discussion. Set the stage for your forum by providing as much contextual information as possible. Format your text, insert an image to anchor and engage participants and lay out your questions for the discussion.

Make it engaging

Surveys

An online survey has to do more than just look pretty, the flow and structure of your questions needs to make sense.  Once you have your questions, you can start adding structure (such as question type and order) and detail (insert an image or graphic) to create a more engaging experience for your customers. The result?  A more engaging online survey that will generate higher response rates, all built in half the time it would take a traditional point and click tool.

Forums

Maximize engagement and participation in your online forum by using images, agree/disagree voting, highlighting new posts and bringing interesting discussion threads to the top of the fold for further engagement. The result will be higher quality contextual data.

Fine tune

Surveys

With context-sensitive toolbars, editing and formatting tools are at your fingertips. If you change your mind about certain questions or types, you can easily adjust, reorder, restructure and refine your survey. Preview your questions from any point in the survey for the respondent view, and adjust your questions, formatting as needed for an optimal survey experience.

Forums

Customize your forums using the theme feature for a look and feel specific to your company or research needs.  Format your introduction or questions for maximum effect.  Preview your forum from the respondent view point to maximize the impact of your forums.

Test it

Surveys

Testing shouldn’t only happen just before you launch your online survey or forum.  Firefly Surveys lets you instantly preview your survey any time and test it from any point in the survey, not just the beginning.  By having stakeholders review from both the researcher and respondent perspectives you can ensure your online survey will hit the right buttons and generate the maximum number of respondents ensuring high quality data .

Forums

Using preview mode, you can see your online forum through the eyes of your participants.   See how participants will visually experience and use the features in the forum.  Forums can be modified and optimized even after the discussion has begun, through changes to questions for better comprehension or moving questions to different areas of the forum to target the discussion where it is most needed.